A simple way to make your brochure stand out is by using die-cutting. They're lightweight and require no envelopes, so they can sometimes be more affordable than other marketing materials. Amp Up Direct Mail Campaigns With Die-cut Brochuresīrochures always make for great direct mail promotion ideas. Instead, revise your copy to focus on being available for customers 24/7 (“Get your A/C working-yes, even at 3 a.m.”). When writing marketing copy, rather than focus on what your business has (e.g., your products or services), highlight what customers gain from doing a specific action.įor example, an air conditioner repair service can fix your A/C, but simply writing that on a postcard campaign isn't likely to excite any interest. One of the best tips for any direct mail marketing campaign is to tap into what customers want and how they'll benefit from using your business. Some successful direct mail marketing campaigns have included a penny, a gift card, a fake credit card, a pen, or a USB drive, to name a few.Įxample of a postcard offering a birthday discount (Source: Mail Shark) 11. If you add a small object inside an otherwise flat envelope, it can pique your customer's interest. One of direct mail's unique features over email is its tactility-when someone is sifting through mail, how it physically feels also plays a part in whether or not they'll open it. Send Objects Inside Envelopes to Pique Curiosity These promotions are often used for holiday seasons or to give prospects an extra incentive to become new customers. Whether it's a limited free shipping discount or a week-long 50% off sale, limited-time promotions create a sense of urgency that encourages customers to take action immediately. To better encourage actions and conversions, offer your customers and leads a limited-time promotion in the mail. Offer a Limited-time Promotionĭirect mail can also be used for more than just letting your customers know about your business and what you do. It's also essential to keep it simple-give your customers one place to learn more about your business or redeem a discount. Make sure your CTA stands out by making fonts bold, or boxing in your CTA and placing it at the center of your postcard or mailer. Use clear, persuasive copy and hone in on the action you want the recipient to take. Like in any marketing campaign, the best direct mail ideas produce campaigns with a clear call to action. In addition to streamlining the site visitor's journey, this makes it easier for you to track engagement and results. Pro tip: To increase conversions, create dedicated landing pages for your direct mail campaign with a clear call to action and next step to take (e.g., buy something, sign up, book a consultation, and so on). For design inspiration, look through our list of postcard examples. To easily design a postcard, we recommend using Canva, which has hundreds of well-designed templates. A standard postcard is usually 4×6-inches and oversized postcards usually run 6×11 inches-the difference in size could make someone notice. People receive lots of mail daily-to make yours stand out, try using oversized mailers. If you have a website, include a short URL made specifically for your direct mail campaign so you can track your response rate. If you have a brick-and-mortar shop, list your address (with a small map to show your location) and phone number or email address. One of the easiest direct mail ideas is to send a simple postcard with a clean design, contact information, and a clear call to action. From free templates and artwork you can use to bring your ideas to life to affordable direct mailing services, VistaPrint is our top recommended go-to for direct mail services from beginning to end. The success of your direct mail campaign depends not only on your ideas, but also on how you execute them. In this article, we explore how you can use these 20 direct mail ideas to grow your small business. In addition to attracting new customers, direct mail campaigns can boost customer retention and acquisition. While digital marketing is highly prominent today, direct mail marketing remains an effective, low-cost way to reach customers.
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